Alli Berry   |   Projects    About
product / mobile / art direction

OhMD is a secure messaging app for doctors, patients, and care teams. Over the course of a year, I worked with OhMD to iron out their brand, mobile, and web apps. This case study focuses on my redesign of OhMD’s mobile sign-up flow.

My Role
Art Direction
Product Design
Brand Design
UX, Writing, and Research  Katie McCurdy
Illustration  Viscaya Wagner
Product Strategy  Jackson Latka
Development  Kevin Kaliher & Nick Wroblewski

The Problem

OhMD came to us for help simplifying their complex sign-up flow. They needed help getting doctors and patients signed up quickly and easily, while still capturing a lot of information at the outset.

Solution 1

A new system

In addition to auditing and rethinking onboarding, we used this opportunity to streamline the design language and avoid more technical debt in the future.

I resolved many different shades of blue (😄) and leveraged stock iOS components, creating a source of truth for all UI patterns. This system was eventually adapted for Android, the web, and OhMD’s marketing site.

Solution 2

Reorganizing the Flow

Many different kinds of people use OhMD — doctors, nurses, specialists, administrative staff, and patients.

Our goal was to avoid repeating screens with slightly different text for different use cases — this adds a lot of unnecessary logic (dev time). To solve this, I looked at the different branches for providers and patients, and reorganized them to stem from a general flow, so nothing is repeated.

Solution 3

Progressive disclosure

The onboarding process collects a lot of info up front so doctors can find the right colleagues, and patients can set up their profiles.

We rewrote copy to be more concise, and broke inputs up into discrete steps, explaining why we were asking for certain information. This made each task really digestible and easy to accomplish. I collaborated with my team remotely using Invision Freehand & Prototype to sketch out quick ideas and make comments as we iterated.

Solution 4

Asking nicely for permission

Device permissions are important for the app work the way it should, but it can be overwhelming to allow access to lots of things at once.

I provided art direction for a series of illustrations by Viscaya Wagner. These new illos (and some friendly copy) make the process more reassuring, and help folks visualize what they’re being asked.

Illustrations by Viscaya Wagner

Solution 5

Turning new users into active users

If a provider is the first member of their organization to join, it’s important that they feel excited to invite colleagues, rather than isolated.

Our internal goal is for each provider to have three conversations in their message list, and for patients to have at least one. To encourage this, I worked with my team, creating the UI for a series of progressive empty states that show everyone how to get connected.

For more you can check out︎ or try the app︎

UX & Research  Katie McCurdy
Illustration  Viscaya Wagner
Product Strategy  Jackson Latka
Development  Kevin Kaliher & Nick Wroblewski

Everything is in progress!
Alli Berry 2020